An Independently Connected Network of Businesses in Mid Devon

Brighter Creative launches online campaign with Devon and Cornwall Police aimed at Plymouth drinkers

06/09/2011 - Category: Mid-Devon-Network-Member-News

Mid Devon Network Member Brighter Creative (a Digital Brand Agency) has been working closely with Devon and Cornwall Police over the last 6 months to develop an online campaign aimed at Plymouth drinkers.

The campaign entitled - ‘Don’t Leave Your Brain At Home’ officially launched on 1st September in Plymouth and aims to raise awareness of the consequences of antisocial drinking and Drink Banning Orders (DBOs).

The campaign commissioned by Devon and Cornwall Police and partner agencies aims to reduce alcohol related crime and disorder and is being heavily promoted via the Internet and through social networking sites Facebook and Twitter.

The campaign website features video episodes depicting the consequences of a drinker who leaves his brain at home when out for a night of drinking, putting an unusual twist on what is usually considered to be dark subject matter.

Click here to watch the ‘Don’t Leave Your Brain At Home’ video.

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