Why did I buy that?
Why did I buy that?!
Date Added: 18/02/2026 @ 1:00pm
Jess Lane-Brown from Culm Valley Marketing explored how ancient evolutionary mechanisms shape our everyday online shopping behaviour. E‑commerce succeeds because it taps into decision‑making systems that evolved for survival, not for navigating modern marketplaces. Consumers need to stay mindful of fast, instinct‑driven choices, while merchants can make smart use of social proof and effective pricing strategies.
You can view the slides from Jess' entertaining presentation here [PDF].